In the words of Dale Carnegie: “A person’s name is to that person the sweetest and most important sound in any language.” No truer words when your business bears your name.

If you own your own business, it is likely that you spent many hours agonising over just the right name. Perhaps your business is named after yourself. Perhaps the name of your business reflects some meaning that is personal to you. Or perhaps you just really like the sound of it. But be open to the very real likelihood that your business venture will undergo a myriad of changes as time progresses. And consider whether you need to put in place any protection with regards to the company name, particularly if it is named after you or if you have a sentimental attachment to the name. Read More.....

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