One of the many distinguishing factors between homo sapiens and the rest of the animal kingdom is the humanoid’s propensity to smoke substances of varying varieties. Whatever the reason – religious, cultural, pleasure, habit, image, addiction – it is a practice that has perpetuated for centuries. During the 20^th century, however, the advancement of medical research unveiled the dangerous side-effects of this long-lasting custom. This led to a global trend of imposing restrictions on smokers and tobacco companies alike. Amongst these restrictions is the now accepted imposition of smoke-free zones (such as offices and public spaces) and the establishment of designated smoking areas outside of which smokers may not publicly indulge in their habit. These restrictions, coupled with the indisputable health risks associated with smoking, exposed a gap in the market; the search was on for a product that the health-conscious smoker, unwilling or unable to kick the habit, could safely use as a guilt-free alternative. Read More.....